The Performance Marketing Tech Blog

We share our thoughts, guides and ideas on marketing, automation and technology. Join us on our journey as we explore the world of digital tech marketing.

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Latest article
August 8, 2025

Tired of complex landing page builders that slow you down? Discover why we recommend MailerLite to all our performance marketing clients and learn how to build conversion-focused landing pages in under 30 minutes. This complete guide covers everything from account setup to going live, plus pro tips for lead capture and tracking.

Latest articles

July 26, 2025

The Ultimate Guide to Form Conversion Tracking (for GA4 & Meta Pixel)

Form submissions are the lifeblood of lead generation, but tracking them accurately across GA4 and Meta Ads can be a nightmare. When events don't fire or you don't have a dedicated "thank you" page, your marketing data becomes unreliable. This guide provides two clear paths to success. We'll walk you through the traditional GTM setup to fix your tracking, and then introduce a simpler, automated solution that ensures you never miss a conversion again.

June 25, 2025

Google Tag Manager Auto-Event Tracking for Meta Pixel Events

Move beyond data layers for every interaction! Discover how Google Tag Manager's Auto-Event Listeners can effortlessly track user actions like button clicks and form submissions for your Meta Pixel. This guide walks you through setting up robust Meta event tracking for common scenarios, leveraging GTM's powerful built-in features without needing developers for simple event configurations.

June 4, 2025

Meta Pixel Event Tracking with "Data Layer" and Google Tag Manager

This article provides a comprehensive walkthrough of using the "Data Layer" method for advanced Meta Pixel event tracking via Google Tag Manager. From understanding data layers to configuring GTM tags, triggers, and variables, you'll learn how to send precise event data to Meta, paving the way for more targeted and optimized advertising.

May 17, 2025

Simple Meta Pixel Conversion Tracking with Google Tag Manager

Want to track Meta Pixel conversions without complex code? This guide shows you how to use Google Tag Manager to easily track conversions based on page visits. We'll cover direct GTM setup and Meta's Custom Conversions feature.

May 3, 2025

Meta Pixel (Facebook Pixel) & GTM Setup: A Simple Guide for Beginners

Unlock the power of Meta advertising by installing the Pixel correctly! Our beginner-friendly guide makes Meta Pixel (Facebook Pixel) setup via Google Tag Manager straightforward. Learn the essential steps and start collecting valuable data today.

April 24, 2025

Google Consent Mode V2 Free Setup Guide in 2025

Implementing Google Consent Mode V2 is crucial for marketers and website owners. This comprehensive, step-by-step guide provides a free and accessible walkthrough of the entire setup process, empowering you to enhance your data accuracy while respecting user privacy.