The Performance Marketing Tech Blog

We share our thoughts, guides and ideas on marketing, automation and technology. Join us on our journey as we explore the world of digital tech marketing.

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Latest article
June 25, 2025

Move beyond data layers for every interaction! Discover how Google Tag Manager's Auto-Event Listeners can effortlessly track user actions like button clicks and form submissions for your Meta Pixel. This guide walks you through setting up robust Meta event tracking for common scenarios, leveraging GTM's powerful built-in features without needing developers for simple event configurations.

Latest articles

June 4, 2025

Meta Pixel Event Tracking with "Data Layer" and Google Tag Manager

This article provides a comprehensive walkthrough of using the "Data Layer" method for advanced Meta Pixel event tracking via Google Tag Manager. From understanding data layers to configuring GTM tags, triggers, and variables, you'll learn how to send precise event data to Meta, paving the way for more targeted and optimized advertising.

May 17, 2025

Simple Meta Pixel Conversion Tracking with Google Tag Manager

Want to track Meta Pixel conversions without complex code? This guide shows you how to use Google Tag Manager to easily track conversions based on page visits. We'll cover direct GTM setup and Meta's Custom Conversions feature.

May 3, 2025

Meta Pixel (Facebook Pixel) & GTM Setup: A Simple Guide for Beginners

Unlock the power of Meta advertising by installing the Pixel correctly! Our beginner-friendly guide makes Meta Pixel (Facebook Pixel) setup via Google Tag Manager straightforward. Learn the essential steps and start collecting valuable data today.

April 24, 2025

Google Consent Mode V2 Free Setup Guide in 2025

Implementing Google Consent Mode V2 is crucial for marketers and website owners. This comprehensive, step-by-step guide provides a free and accessible walkthrough of the entire setup process, empowering you to enhance your data accuracy while respecting user privacy.